pro
Partamas Andras Roland
AI Cinematic Director — CGI-style product films and concept
- $1k+
- Earned
- 28
- Followers
Adidas Ultraboost — AI Cinematic Concept Film
Project description:
Every frame of this film is AI-generated. No 3D software, no product photography, no real footage — every shot, every particle effect, every camera move created from written direction alone.
HE CONCEPT
An industrial testing rig stress-tests the Ultraboost. Particle displacement reveals the shoe's surface construction frame by frame. A robotic mechanism inserts into the footwear. The pair walks under mechanical load. No ending. No logo reveal. Just the product and the machine.
THE SIMULATION
Everything you see is generated:
— Surface particle displacement: knit fragment physics driven by directional magnetic force
— Extreme macro camera passes across the Primeknit construction
— Industrial robot testing legs: chromatic mechanical elements, logical metal reflections
— All camera movement directed through written language, not keyframed
— Soundtrack: AI-composed, synchronized to the edit's rhythm.
THE PIPELINE
Generated → Upscaled → Color graded and finished in DaVinci Resolve.
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Adidas Ultraboost — AI Cinematic Concept Film
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WORLD CUP '26 — Fully Simulated Cinematic Sports Film
Every frame of this film is generated. No broadcast footage, no 3D software, no stock — every shot, every player, every stadium was created from written direction alone.
One pass travels through a century of football: from the golden grass of the modern game back through eras of muddy pitches, leather balls, and packed terraces — each decade rendered with period-correct film grain, kits, stadium architecture, and light.
What's simulated: Everything. The camera movement — ground-level tracking shots, chase cams, dynamic reframes — is directed through prompt language, not keyframed. The crowd, the physics, the motion blur on the grass, the mud spray on the slide tackles: all generated. Even the soundtrack is AI-composed (Suno), built to drive the edit's rhythm.
The pipeline: Generated through a chained-sequence direction system that holds lighting, atmosphere, and spatial logic across the full 1:12 runtime — directing, not generating isolated clips. Upscaled, then color graded, stitched, and finished in DaVinci Resolve.
Why it matters: Most viewers can't tell this isn't real broadcast footage. That's the point — and the proof that AI cinematic production is ready for commercial work that holds up to scrutiny.
Direction, edit, and grade: Andras Roland Partamas
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Samsung Galaxy Watch Ultra — AI Product Commercial Concept
An independent spec commercial exploring the use of AI-driven production workflows for premium product advertising.
The project focuses on cinematic product presentation, dynamic camera movement, realistic material rendering, and CGI-inspired visual effects designed to highlight the rugged aesthetic of the Galaxy Watch Ultra.
A key visual element throughout the commercial is the procedural materialization effect applied to the orange performance strap, transforming abstract particles into fully formed physical material. The effect was developed to emphasize texture, construction, and product identity while maintaining a premium commercial look.
Production Workflow
• Creative Direction
• Story Development
• Shot Design
• AI Video Generation
• Editing & Assembly
• Color Finishing in DaVinci Resolve
This project was created as a speculative commercial for portfolio purposes and is not affiliated with Samsung.
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FRAGMENTED CLASSICISM
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Hublot Product Visualization: A Generative Case Study
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Cinematic Brand Presentation for Cute Devil Green
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Cinematic Motion Study for Luxury Timepiece
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AI-Directed Fragrance Commercial Production
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