TrueClassic | Holiday Shop

True Classics Holiday Gift Shop Redesign Case Study

Design Improvements:

Reorganized content into four clear pillars: Reviews, Packs, Membership, Gift Cards

Enhanced header with lifestyle imagery showing product in use

Strategically removed model's face to help shoppers envision their gift recipients

Expanded promotional banner for better visibility

Added seasonal design elements (snowflakes, cream background)

Integrated AI-generated imagery for enhanced visual storytelling

Strategic Decisions:

Targeted female shoppers based on analytics

Simplified navigation structure

Used off-white/cream color scheme for premium holiday feel

Created clearer product categorization

Emphasized "Give the greatest gift" messaging from customer reviews