My contribution

For Primalocatie.ro, I led the entire design process, ensuring a seamless and intuitive user experience. My work began with in-depth research to understand user needs and industry standards, shaping both the website’s structure and design. I focused on creating user-centric UX and UI, making property searches easy and enjoyable. I developed the brand guidelines, establishing visual standards for typography, color schemes, and logo use, ensuring consistency across digital and print materials. By mapping user flows, wireframing layouts, and optimizing for both desktop and mobile, I crafted a responsive, user-friendly design that enhanced usability and strengthened the brand’s identity.

For Primalocatie.ro, I started with market research to shape a brand identity centered on trust and ease of use. I created brand guidelines with a tailored color palette, modern typography, and the existing logo. Consistency across all platforms helped unify the visuals and strengthen Primalocatie's market presence.

The process began with research and discovery, where I analyzed user behavior, market competitors, and industry trends. This insight helped me define the necessary features and structure of the website, from property listings to search filters and interactive maps.

Next, I created wireframes to outline the website’s flow and functionality. These wireframes served as a blueprint for the design, ensuring clarity in navigation and ease of use across all devices. The layout was designed to allow users to find properties quickly, with intuitive filters and a visually appealing interface that balanced functionality with aesthetics.

During the UI design phase, I focused on visual consistency, choosing color schemes, typography, and graphic elements that aligned with the brand’s identity. I also managed project management duties, coordinating with developers and stakeholders to keep the project on track and ensuring all deliverables met the agreed-upon timelines. Overall, my work on Primalocatie.ro ensured the creation of a modern, user-friendly real estate platform that enhances the property search experience for users while supporting the business’s goals.

As part of my quality control responsibilities, I continuously tested the website’s functionality, identifying and addressing any design issues or usability concerns. This helped maintain a high standard throughout the project, ensuring a smooth and professional final product. Finally, I presented fully functional prototypes for stakeholder approval, refining the design based on feedback.