Norra · Headless Shopify Skincare Store (Concept)

Concept project. Self-initiated, not client work.

Small skincare brands often sell great products through generic theme stores that look like every other shop. Shoppers also struggle to work out which products go together.

Routine-first shopping. "Build your ritual" leads shoppers through cleanser, serum and moisturiser as one routine rather than a grid of products.

Editorial look. A serif headline, warm neutral colors and plenty of space give the brand a premium feel.

Refills and subscriptions. Refill packs and repeat orders are part of the flow from the start.

Speed. A headless storefront with image optimization keeps product pages fast on mobile.

Shopify (Storefront API), Next.js, Tailwind, and Shopify-native subscription apps.

A custom store that looks like your brand, not a theme, with checkout staying on Shopify.