Northbridge Freight · Logistics Site + Tracking (Concept) by Nicklaus GrayNorthbridge Freight · Logistics Site + Tracking (Concept) by Nicklaus Gray

Northbridge Freight · Logistics Site + Tracking (Concept)

Nicklaus Gray

Nicklaus Gray

Concept project. Self-initiated, not client work.

The problem

Freight forwarder websites usually open with a stock photo of a container ship and a vague "global logistics solutions" line. But buyers arrive with two specific questions: where is my container? and how long will it take?

The idea

Answer both questions before anyone scrolls, and let the service pages do the selling after that.

What I designed and built

Tracking in the hero: enter a container or booking number and get a milestone timeline (booked, departed, customs, delivered).
Sortable transit table: routes, modes and typical transit times in one scannable table, instead of a "contact us for rates" dead end.
Clear headline: "Your freight, tracked by people who answer the phone." It turns a commodity service into a relationship.
Services as one coordinator: ocean, air, road and customs shown as a single point of contact.
Quote request built for B2B: asks for origin, destination, mode and volume up front, so sales gets usable leads.

Why it matters for a real forwarder

Fewer "where's my shipment?" emails, better-qualified quote requests, and a site that looks as dependable as the service.

Stack

Next.js, Tailwind, an API-ready tracking component (designed for carrier or TMS data), and a headless CMS for routes and services.
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Posted Sep 25, 2026

Concept project: a B2B freight site that puts shipment tracking and transit times above the fold, the two things buyers actually came for.