Grocery Store Branding Suite

Four years in the making, Anabel’s Grocery is an on-campus grocery store providing nutritious, affordable food for all Cornell students. The store intends to serve as a connective space, promoting food literacy and building community around food. A team of 40+ students reached across disciplines to fill a gap in Cornell’s food system; the need for fresh, affordable groceries on campus.

The brand is fresh, colorful, and energetic; it aims to be approachable and inclusive while effectively communicating events and information. The design team provided brand development, logo design, website construction, and the constant production of marketing materials for Anabel’s.