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Wool Brand: Transparency-Led Web Design
Abi Bee
The whole idea was simple:
What if the brand were honest enough to say
where the wool really came from? 🧶
We left him the hat, though.
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Posted May 1, 2026
A brand concept exploring what happens when a wool company is honest about where its materials come from. The design leans into transparency as a trust-building strategy, with a playful nod to the brand's identity.
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