Isabella Fashions

Challenge: Isabella Fashions, a legacy e-commerce business, was operating on an outdated Shopify site with a flat and unengaging design. The core problem was a lack of brand presence and a complex editing process, making it difficult for the client to manage the store and engage a modern audience.

Solution: I collaborated with the client to migrate their entire e-commerce store to Framer, providing them with a powerful and user-friendly platform for content management. My focus was on elevating the brand's digital presence through thoughtful design. I implemented numerous micro-interactions to create a dynamic user experience, capturing attention and positioning the products as a premium brand. I also used the Frameship plugin to ensure a seamless and robust integration with Shopify's e-commerce backend.

Result: The new Framer site successfully transformed the brand's online presence, resulting in a significant spike in user traffic and a notable increase in sales. The modern, engaging design expanded the brand's reach to a wider, younger audience and empowered the client with the ability to easily manage and update her store.