Bluile: Ecommerce redesign K-Beauty Skincare Brand

Bluile sells collagen masks, eye patches and serums inspired by Korean skincare. The store needed a brand-first design that feels premium, explains the products clearly and makes it effortless to add to cart, built in Framer and powered by Shopify through Frameship.

• Move beyond a standard Shopify theme with a custom, brand-led design • Help shoppers understand which product they need with filters, a routine and real results • Increase order value with bundles and subscriptions without cluttering the page

A storefront that feels like the brand.

Custom Framer design for the home page, best sellers and 'Shop all' collection, with product filters for hydration, serums and creams, tools and makeup, and treatments.

Clear benefits, ingredient and usage details, buy-more-save-more options (Buy 1, Buy 2 + 1 free), one-time or monthly subscription choices, a 30-day guarantee and reviews, all on one page.

A step-by-step routine section and a 'journey to glowing skin' timeline show what to expect day by day, so shoppers buy with confidence.

Products, cart and checkout run on Shopify via Frameship, so the team keeps managing the store the way they already know while the front end stays fully custom.

Screengrabs Quick screen-grabs of high-impact sections on the site

Want a Framer website and Shopify store that looks unforgettable and converts? Book a call and let's build yours: jessicamena.com