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Blog writing which increased organic sessions by 202%
Livia Hirsch
Content Writer
Article Writer
Blog Writer
Usercentrics
Before we worked together, they were pushing out content consistently,
And their content was solid. 🙌
But they had three main problems:
❌ Traffic was stagnating on older posts.
❌ Outdated content was dragging down overall SEO.
❌ Their older blogs reflected an outdated target audience.
Yes, the content was valuable.
But it wasn’t reaching its full potential. ☹️
This resulted in:
- Loss of organic traffic.
- Missed conversion opportunities.
- Reduced impact on their new target audience.
But they had big goals to raise their brand awareness in 2024. 🚀
So here's how we turned things around:
Picked key posts to update
- Identified high-potential but underperforming posts.
- Applied SEO best practices to drive traffic.
2. Focus on nurturing and conversions
- Added multiple strong CTAs to capture leads.
- Aligned content with user intent and moment in their journey.
Now, their blogs are doing more than just attracting visitors—they’re converting them. 🤩
🔥 Organic sessions up 126% to 200% on key articles.
🔥 Conversion rates jumped by 100% in several cases.
🔥 Old blogs are now key drivers of growth.
Their content was always valuable.
But now, it’s also a powerful tool for business growth. 💪
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