Blog example which increased Rentman's SERP positions

In 5 months, I helped Rentman increase its blog’s top 10 positions in US search results on SERP by 87%. And boost their trial sign-ups by 84%.

Rentman was already publishing English blogs.

But they faced 3 main problems:

➡️ No one in their team was a native English speaker.

➡️ They couldn’t keep publishing English blogs consistently due to a language barrier and no designated content writers.

➡️ No internal knowledge as to how to balance SEO and quality when blog writing (in a foreign language).

So even though they were publishing English content.

Few people were finding their blogs. ☹️

And when they did, readers didn’t know what action to take next.

This resulted in:

❌ Loss of organic traffic

❌ Lower audience engagement levels

❌ Low click-through rate

❌ Little brand awareness in the US

❌ Loss of potential leads

However, Client R wasn’t going to give up

They had big goals to conquer the US market. 🚀

So here’s what we did to catapult their blog and bring more eyeballs to their website. 🔥

I rewrote their product pages

This allowed us to highlight key USPs and clearly define what they want to be known for.

2. Wrote a set number of blogs per month

We agreed on a set number of blogs per month.

They provided me with a brief and I worked my magic.

I combined SEO and deep research to write high-quality blogs.

3. Wrote matching social media posts

When you publish a blog, people don’t come flocking to your website.

So I wrote matching social media copy so that all blogs could be advertised on socials and draw more traffic to Client R’s website.

Fast forward 5 months and 20 blogs published and Rentman:

🔥 Multiple blogs that are ranking on the first page of Google for their target keywords.

🔥 A 57% increase in traffic to their website simply from their blogs. 🤩

🔥 An increase in their trial signups by 84%, the source of which was blogs. 💸