Blog example which increased Rentman's SERP positions
Livia Hirsch
In 5 months, I helped Rentman increase its blog’s top 10 positions in US search results on SERP by 87%. And boost their trial sign-ups by 84%.
Rentman was already publishing English blogs.
But they faced 3 main problems:
➡️ No one in their team was a native English speaker.
➡️ They couldn’t keep publishing English blogs consistently due to a language barrier and no designated content writers.
➡️ No internal knowledge as to how to balance SEO and quality when blog writing (in a foreign language).
So even though they were publishing English content.
Few people were finding their blogs. ☹️
And when they did, readers didn’t know what action to take next.
This resulted in:
❌ Loss of organic traffic
❌ Lower audience engagement levels
❌ Low click-through rate
❌ Little brand awareness in the US
❌ Loss of potential leads
However, Client R wasn’t going to give up
They had big goals to conquer the US market. 🚀
So here’s what we did to catapult their blog and bring more eyeballs to their website. 🔥
I rewrote their product pages
This allowed us to highlight key USPs and clearly define what they want to be known for.
2. Wrote a set number of blogs per month
We agreed on a set number of blogs per month.
They provided me with a brief and I worked my magic.
I combined SEO and deep research to write high-quality blogs.
3. Wrote matching social media posts
When you publish a blog, people don’t come flocking to your website.
So I wrote matching social media copy so that all blogs could be advertised on socials and draw more traffic to Client R’s website.
Fast forward 5 months and 20 blogs published and Rentman:
🔥 Multiple blogs that are ranking on the first page of Google for their target keywords.
🔥 A 57% increase in traffic to their website simply from their blogs. 🤩
🔥 An increase in their trial signups by 84%, the source of which was blogs. 💸
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Posted Sep 20, 2024
In 5 months, I helped Rentman increase its blog’s top 10 positions in US search results on SERP by 87%. And boost their trial sign-ups by 84%.
