Brahma Beer – Packaging Design
Jackson Alves
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Posted Jul 1, 2025
Packaging concept for Brahma with custom illustration, lettering, and layout—blending tradition with bold, expressive storytelling.
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Brahma Beer – Packaging Design
Illustration / Lettering / Art Direction
This was a packaging design proposal for Brahma, one of the most iconic beer brands in Brazil. Created as part of a competitive pitch, the concept included all visual elements — from custom illustration and lettering to color palette, label composition, and final mockup presentation.
Even though the project wasn’t brought to production, I truly enjoyed the creative process and am proud to share this concept. It reflects my hands-on approach to building visually rich and cohesive designs that balance tradition with fresh visual storytelling.
Exploration & Unused Concepts
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