Private Jet Branding

Visual Identity for a Private Aviation Brand

I developed the full brand identity for a fractional private aviation company, including the logo, color palette, typography, and brand guide. The project centered around their newest aircraft, tail number N991SH, and features custom lettering designed specifically for this identity — not based on a commercial typeface. The result blends subtle calligraphic details with a refined graphic approach, creating a clean, elegant, and understated visual system that reflects the exclusivity of private aviation without appearing ostentatious.

Sketches and Concepts

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