Private Jet Branding
Jackson Alves
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Posted Jul 1, 2025
Brand identity for a private aviation company with custom lettering, logo, and style guide—elegant and refined to reflect exclusivity without excess.
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Apr 1, 2025 - Apr 21, 2025
Visual Identity for a Private Aviation Brand
I developed the full brand identity for a fractional private aviation company, including the logo, color palette, typography, and brand guide. The project centered around their newest aircraft, tail number N991SH, and features custom lettering designed specifically for this identity — not based on a commercial typeface. The result blends subtle calligraphic details with a refined graphic approach, creating a clean, elegant, and understated visual system that reflects the exclusivity of private aviation without appearing ostentatious.
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