Judzi - Logo Redesign & Brand Refresh

Judzi – Logo Redesign & Brand Refresh

Logo Design / Lettering / Brand Guidelines

This project is a complete redesign of the Judzi logo. The original mark was a loosely constructed script that lacked balance and refinement. My goal was to modernize the brand while preserving its personality and energy.

I redrew the logotype from scratch, applying proper calligraphic structure and proportion to create a dynamic, authentic mark with improved legibility and visual harmony. Alongside the new logo, I developed an updated color palette and a brand usage guide, giving the identity a fresh, modern look with clear and consistent visual direction.

Sketches & Unused Concepts

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