Judzi - Logo Redesign & Brand Refresh
Jackson Alves
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Posted Jul 1, 2025
Logo redesign for Judzi with a custom wordmark, refined proportions, new colors, and brand guide—creating a modern, dynamic visual identity.
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Judzi – Logo Redesign & Brand Refresh
Logo Design / Lettering / Brand Guidelines
This project is a complete redesign of the Judzi logo. The original mark was a loosely constructed script that lacked balance and refinement. My goal was to modernize the brand while preserving its personality and energy.
I redrew the logotype from scratch, applying proper calligraphic structure and proportion to create a dynamic, authentic mark with improved legibility and visual harmony. Alongside the new logo, I developed an updated color palette and a brand usage guide, giving the identity a fresh, modern look with clear and consistent visual direction.
Sketches & Unused Concepts
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