For this project, I worked alongside Three Rivals to create a series of 3 videos to educate and entertain the company's Instagram audience.

✨ Challenge: Three Rivals had a bank of video ideas, and even a number of free-writes surrounding various topics. However, these ideas were not refined for short-form video.

✨ Solution: During our Discovery Call, I learned more about Three Rivals, its target audience, and the hopes for the series. I also went through the existing Three Rivals Instagram to get a feel for the company's tone and video-style.

✨ Challenge: The initial script was dense and longer than the maximum 60-seconds recommended for short-form edutainment videos.

✨ Solution: Ultimately, we decided to split the script into 3 distinct videos that built on top of each other. This allowed for viewers to learn from the content without getting overwhelmed or bored.

The first step of the video creation process was to have a Discovery Call. During this call, Three Rivals was able to share with me, in their own words, who their target audience is and how they would like to use the videos to connect with them.

We were also able to share initial ideas on the topic, format, and distribution of the videos.

Once we had decided on the framework for the videos, the scripting process began. I revised the existing material that Three Rivals had, adding in external research and keeping in mind best practices for storytelling and social media.

In addition to scripts for 3 videos, I also included shot lists for each video to ensure that Three Rivals would be able to easily film the videos.

I sent the scripts and shot lists to the company where they did the filming on their own. Once ready, they sent back over all of the requested footage via Playbook.

I edited the videos using Adobe Premiere Pro. This included picking the best takes of each line, removing gaps, adding b-roll, adding visual and sound effects, and embedded subtitles.

I then sent the videos back to Three Rivals for final approval and publication onto their official Instagram page.