This project involved creating logo and logomark elements for an existing marketing company that was looking to eventually redesign their website and social media channels.

I created 2 logo variations (1 light, 1 dark), and 8 logomark variations.

Glorify

Red Ink Community is a marketing agency and marketing resource company that helps individuals and businesses tell their stories online. The company has been around for 6 years, but hasn't had consistent visual branding throughout this time.

Red Ink wants 2025 to be the year that that changes.

The branding going forward should be clean (minimal), but welcoming and approachable.

Goals/Requirements: to give Red Ink Community a visual foundation on which to base future design projects.

The project began by analysing Red Ink's favourite branding styles across various industries, including coffee shops, social clubs, and direct-to-consumer companies.

From there, I isolated the specific elements Red Ink wanted emulate and began working on the templates using Red Ink's predetermined colour palette.