Social Content Creation and Management for Unbound (B2C)
Carmel Kundai Makaya
The Scope of the Project
As Social Media Manager for Unbound, I oversaw social media strategy across platforms (mainly Instagram) and departments, created content calendars, and also filmed and designed content for the page. This includes graphic-focused posts, as well as short-form video (i.e. Reels).
During the 2 years that I worked for Unbound:
- I created a new Instagram strategy that reached 6,000-10,000 accounts per month
- I created 3-5 weekly short-form video and graphic posts for Instagram
- I increased overall engagement on Instagram by an average of 100%
- I assisted in video creation for short-form content on YouTube
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Posted Sep 11, 2024
I filmed and edited content for Instagram/YouTube Shorts. I also oversaw the social media strategy and monthly analytics updates.
