Social Content Creation and Management for Unbound (B2C)

Carmel Kundai Makaya

Video Editor
Social Media Manager
Content Creator
Adobe Photoshop
Adobe Premiere Pro
Instagram

The Scope of the Project

As Social Media Manager for Unbound, I oversaw social media strategy across platforms (mainly Instagram) and departments, created content calendars, and also filmed and designed content for the page. This includes graphic-focused posts, as well as short-form video (i.e. Reels).
During the 2 years that I worked for Unbound:
- I created a new Instagram strategy that reached 6,000-10,000 accounts per month
- I created 3-5 weekly short-form video and graphic posts for Instagram
- I increased overall engagement on Instagram by an average of 100%
- I assisted in video creation for short-form content on YouTube

Selections

View post on Instagram
 
Watch on YouTube
View post on Instagram
 

2023

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