Merchandise-Based Storytelling

Lindsey Canant

I began my career as a magazine journalist for a publication called The Improper Bostonian. For each issue, I curated products to tell creative, on-trend stories related to fashion, bridal, home, beauty, and more.
I later leveraged these skills for emails, social media, site merchandising, and more for brands like Wayfair's Joss & Main, Perigold, and Birch Lane in addition to standalone e-commerce websites like The Local Vault.
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Posted Jun 29, 2021

Examples of curated storytelling, editorial themes, and web copy.

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Joss & Main TV Commercial
Joss & Main TV Commercial
Brand Strategy & Website Content
Brand Strategy & Website Content