Brand Strategy & Website Content
Lindsey Canant
Brand Strategist
Content Creator
Copywriter
Jude Connally
Working directly with the founder, I used the Why/How/What framework to redefine the 15-year-old women's fashion brand for its next chapter. In addition, I spoke with current customers and employees.
This About page is the expression of that brand strategy. I also supplied marketing themes to help convey the brand story across channels.
2020
