The goal of this project was to create a brand identity that feels harmonious, soothing and ethical by taking inspiration from the simple herbal ingredients that make the serum. Using calming neutral tones, minimalist aesthetic and illustrations mimicking shadows made by plants swaying in the wind.

We translated ORE’s minimalist approach to skincare into a clean and modern visual identity, packaging and website design. While developing the project we also experimented with product photography that completed the overall concept of less is more.

Creative Direction - Branding & Packaging - Website Design & Development