Barely Underwear

This creative project allowed us to develop a holistic brand concept and bring it to life through thoughtfully crafted brand foundations. The brand's essence revolves around ethical essentials with a youthful and vibrant character, reflecting a commitment to sustainability and inclusivity.

We embraced a minimalistic yet expressive approach, using a soft, dreamy color palette that evokes comfort and calm. The visual identity is complemented by photography featuring real, unfiltered bodies, celebrating natural beauty and authenticity. Every design decision was made to convey simplicity, transparency, and a sense of warmth, helping the brand resonate with conscious consumers who value both style and ethics.

Creative Direction - Branding - Packaging - Social Media - Website Design