Moco - More Coffee
Muhammad Bilal Ashfaq
Introduction
Moco (More Coffee) is a cafe that serves up a fresh, fearless look made to resonate with Gen Z.
Scope of work
Branding for Moco (More Coffee) brings a fresh, bold identity to the table, crafted for the Gen Z crowd. We're blending authenticity, inclusivity, and a digital-first approach to create a brand that vibes with their lifestyle. With minimalist design, vivid visuals, and playful energy, Moco is all about connecting with young, energetic consumers who crave more than just coffee. -they want quality, community, and a way to express themselves. This brand is as vibrant as the generation it serves, making every cup an experience worth sharing.
Brand Tone:
Moco speaks in a voice that’s playful yet purposeful—clean, modern, and always engaging. Rooted in digital culture, it’s socially aware and aims to uplift and inspire through minimal, energetic communication.
Brand Voice:
Lively, current, and community-first—Moco’s voice is driven by authenticity and sustainability. It connects with its audience through inclusive language, conscious messaging, and a commitment to keeping it real.
Moco’s logo brings coffee beans together—literally. The design is built from multiple beans forming a mark that echoes the name "Moco: More Coffee."
Flexible logo versions designed for use across various formats and platforms.
Design elements drawn from the logomark’s shape, each carrying unique meanings inspired by its core concept.
A distinctive pattern derived from the logomark, reinforcing brand identity across touchpoints.
Cup Sleeves (Packaging)
Design variants for Cup Sleeves (Packaging)
Labels for coffee beans packaging
Coffee Beans Packaging
You can check the project in detail here
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Posted Oct 4, 2024
Moco (More Coffee) connects with young consumers who value quality, community, and self-expression—more than just coffee, it’s a lifestyle.
