Rice Roll is an energetic and fresh-looking sushi restaurant that brings a fusion of street food culture, tailored specifically for young, adventurous food lovers. With a keen focus on capturing the vibrant spirit of modern dining, the brand identity had to strike a balance between playful energy and clean minimalism.

The client wanted a bold and lively identity that would effortlessly resonate with their youthful target audience while delivering a seamless brand experience across all touchpoints—whether customers are dining in or ordering for delivery.

We took on the challenge of crafting a dynamic and cohesive brand identity that seamlessly integrates vibrant colors, playful typography, and minimalistic design elements. The result is a visual identity that captures the spirit of Rice Roll while maintaining a sense of modern elegance.

By thoughtfully curating each brand element—from the logo and packaging to social media assets and in-store signage—we ensured that every interaction reflects the brand’s fresh and youthful persona. The aesthetic appeal is consistent, bold, and purposeful, creating a memorable and engaging experience for customers.