Beyond the Clock: A Timeless Approach

Nathan

Nathan Bakker

Brand Design

Adobe After Effects

Adobe After Effects

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Design

There is a place beyond the clock where the essence of time cannot be captured or dictated by its hands. A place where life is an unceasing flow. After all, events of a lifetime can happen within just 5-minutes. As adults, time becomes scarce as we have a lot of serious responsibilities demanding our attention, so we try to control time to the best of our abilities. Wary of the physical and mental stress it delivers, it is considered to be normal to be anxious surrounding time. This project explores the transition from time-bound events (clock time) to a more timeless approach impacting the well-being of young adults aged 20-30. Visualizing the conceptual weight of only 5-minutes and translating this into a cohering spatial and graphic campaign.There is a place beyond the clock where the essence of time cannot be captured or dictated by its hands. A place where life is an unceasing flow. After all, events of a lifetime can happen within just 5-minutes. As adults, time becomes scarce as we have a lot of serious responsibilities demanding our attention, so we try to control time to the best of our abilities. Wary of the physical and mental stress it delivers, it is considered to be normal to be anxious surrounding time. This project explores the transition from time-bound events (clock time) to a more timeless approach impacting the well-being of young adults aged 20-30. Visualizing the conceptual weight of only 5-minutes and translating this into a cohering spatial and graphic campaign.

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Posted Jul 12, 2025

Explored transition from time-bound events to timeless approach for young adults' well-being.

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Brand Design

Adobe After Effects

Adobe After Effects

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Design

Nathan

Nathan Bakker

Interdisciplinary designer exploring form and meaning.

a link to the video instead.

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