Centre for Future Environments Branding by Susana FabreCentre for Future Environments Branding by Susana Fabre

Centre for Future Environments Branding

Susana Fabre

Susana Fabre

Centre for Future Environments

AYCM Qatar's (Arab Youth Climate Movement) project to reinvent itself as CFE (Centre for Future Environments) is the natural evolution of an initiative which nows seeks to target the ways in which we are building the world of tomorrow.
In the small tropical desert peninsula that is Qatar, the landscape is painted sand and blue. The logo uses the teal blue of the sea around Qatar, and a multicoloured gradient, taking a step back from traditional 'green ecology' and into a 'prismatic' one, in which the richness and importance of all ecosystems can be recognised and protected.
Learn more about prismatic ecologies here.

Semiotics

Not restrictive to plants or animal species, habitat, etc.
Irregular natural lines
Circle as all-encompassing
Environment as a sum
Forward moving - futures

Logo Structure

Grid, proportions, and safe space
Grid, proportions, and safe space

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Posted Jan 11, 2026

Case study for re-naming and re-branding of environmental NGO in Qatar.