Website Redesign for Improved Wayfinding and Faster Checkout
Mackenzie Roy
Project Overview
The project centered on enhancing the wayfinding experience for REKS Sunglasses, a manufacturer renowned for delivering high-quality, affordable, and unbreakable sunglasses through their e-commerce platform. Despite competing with premium brands such as Ray-Ban and Oakley, REKS distinguishes itself by catering to sports enthusiasts who prioritize durable, stylish, and protective eyewear.
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Posted Jan 2, 2024
The objective was to create a comprehensive user-centered design solution for REKS e-commerce site by improving their wayfinding and checkout.
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