Website Redesign for Rebranding and Improved Wayfinding

This project aimed to enhance information accessibility for parents and guardians, as well as to revamp the site to align with their new brand. I collaborated closely with the client's marketing manager and project manager on tasks such as site mapping, Figma design, and WordPress implementation.

The client desired a vibrant, child-friendly design for the website, prioritizing easy access to information for parents and guardians seeking answers about their child's development. Additionally, the design aimed to effectively highlight their marketing initiatives for donations.

PCD operates multiple schools catering to children with disabilities alongside standard child care and pre-school services. In order to emphasize the distinctiveness of each program, the client and I opted to assign a unique color from their palette to each program. As depicted in the images below, we utilized Navy for the Anderson School and Orange for the Woodbridge School while maintaining a consistent layout for both pages.