Product Context
Bynder is a digital asset management platform. Workstream is their workflow tool. It offers creative teams a brief delivery platform, task management, and an approval tool that dramatically shortens the delivery time of brand assets.
The Challenge
Since its inception back in 2017, Workstream team realized that groups work in different ways on projects which sparked a massive product redesign that focused on flexibility, automation, and scale.
The Solution
An in-depth design roadmap for Workstream, focusing on all significant aspects of the platform: projects, tasks, extensions, approvals, automation, request forms, asset management, and more.
My Role
• Principal designer for Workstream product
• Competitive evaluation and full product audit
• User experience design
• User interface design
Deliverables
• Long-term design vision
• Short-term roadmap setting up the product for deeper improvements in the future
• User testing
• User flows
• Wireframes
• Low- and high-fidelity prototype
• Development handover
