As the founder and an Executive Digital Marketer at Sahi Cosmetics, Shelly led comprehensive marketing efforts across B2B and B2C sales channels, focusing on growth hacking, lifecycle marketing, demand generation, and web design.

Expertly managed performance marketing campaigns, doubling ROAS through 360 campaign optimization.

Generated organic sales through viral TikTok content without ad spend.

Cultivated relationships with influencers, leveraging ad licensing rights.

Ran successful reach, traffic, and conversion campaigns on various platforms.

Implemented automations for abandoned checkouts and increased transaction value.

Oversaw the design and development of Sahi Cosmetics' website, resulting in a visually appealing and user-friendly online platform.

Secured press features in prominent publications and won industry recognition.

Achieved a 2x increase in ROAS through campaign optimization.

Generated organic sales via viral TikTok content.

Cultivated influencer relationships for brand promotion.

Ran successful campaigns across multiple platforms.

Increased transaction value through automation and upselling tactics.

Oversaw the development of an aesthetically pleasing and user-friendly website.

Secured press features in leading publications and gained industry recognition.

Through Shelly's strategic leadership, Sahi Cosmetics achieved significant growth, doubling ROAS, and gaining organic sales through innovative marketing strategies. Leveraging influencer relationships, optimizing campaigns, and overseeing the development of a visually appealing website solidified Sahi's position as an industry leader in cosmetics.