Super app in the Telecommunications Industry

Jose Escalante

Digital Marketer
Product Manager
Project Manager
Figma
Jira
Tableau
Tigo
The project involved leading the migration of a super app to its 2.0 version. The app is used to sell digital products in the telecommunications industry directly to consumers subscribed to the phone carrier. This project was critical as it involved comprehensive upgrades to both the user interface and the underlying technology to enhance performance and user experience. Under my leadership, the team meticulously planned and executed the migration, ensuring minimal disruption to existing users while rolling out new features that were crucial for market expansion. The results were a testament to the effectiveness of our project management approach; we saw a user growth of 12% over the previous version and generated an additional $1 million in revenue within just six months post-launch.
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