Miru Huang
Overview:
Rentspot is a B2B SaaS platform designed to simplify the process of finding and renting properties. This multipage website project aimed to create an intuitive, user-friendly interface that drives business growth by attracting and retaining users. Developed using Framer for both design and development, with additional Spline animations.
Explore the live site Here
My Role:
Framer Design: Led the entire UI/UX design process, creating a visually appealing and intuitive layout that enhances user experience and maximizes engagement.
Framer Development: Translated the design into a fully functional, high-performance website using Framer's development capabilities.
Spline Animation: Integrated 3D animations to increase user engagement and dwell time, contributing to higher conversion rates.
Branding Design: Consistent, high-quality visuals and copy reinforce RentSpot’s brand identity, building trust and credibility with potential customers.
Copywriting: Developed compelling, business-oriented copy that aligns with RentSpot's brand voice, effectively communicates value propositions, and drives user action.
Highlights:
Clear Value Proposition: A home page that clearly communicates the core service and value to users within seconds of landing on the site.
User Engagement: The design had to be engaging and interactive to keep visitors on the page and encourage them to take action.
Brand Consistency: It was crucial to maintain brand consistency across the landing page to reinforce Rentspot's identity.
Key elements included:
Hero Section: A compelling hero section with a clear headline and call-to-action to immediately capture attention.
3D Animations: A benefits section with smooth & captivating animations created with Spline to add a dynamic element to the website.
Testimonials: Incorporating testimonials to build trust and credibility.
Effective Call-to-Action Buttons: Directs users to book a demo, facilitating lead generation and business growth.
Compelling Copy: Clearly communicates RentSpot’s value propositions and drives user action.
Responsive Design: Ensures optimal performance and accessibility on all devices, reaching a wider audience.