Influencer Marketing for the Harris Walz Campaign

We led the Peach State Creator Program, an influencer marketing initiative designed to engage Georgia-based content creators and amplify the campaign’s message across social platforms.

Overview: The Peach State Creator Program was developed to connect with Georgia influencers who could authentically promote the campaign’s values and messaging, particularly within Georgia’s diverse communities. The goal was to scale the program by fostering strong relationships with creators who aligned with the campaign’s vision, values, and audience.

Scaled Influencer Partnerships: Grew the program from 107 to 390 creators, creating an expansive network of engaged influencers in Georgia.

Content Creation & Engagement: Oversaw the creation of over 50,000 pieces of content, including organic posts, stories, and videos that resonated with followers and encouraged political engagement.

Impressive Reach: Helped generate a total of 124.4M impressions, amplifying the campaign's visibility and helping engage younger, more diverse voters.

Tailored Messaging: Developed personalized messaging strategies for each influencer, ensuring authenticity and relevance to their audience, ultimately fostering stronger connections with their followers.

Impact: The success of the Peach State Creator Program not only contributed to an increase in local political engagement, but also created a blueprint for future digital influencer campaigns aimed at building lasting relationships with influencers across different regions and communities. The program’s success reinforced the importance of strategic influencer marketing in political campaigns, showing how grassroots content creators can amplify a political message and drive meaningful change.