EDJY Influencer Marketing Program

I led the influencer marketing program for EDJY, a modern men’s grooming brand focused on simplifying routines with high-quality, design-forward products. My work centered on building a creator strategy that introduced EDJY to new audiences, strengthened brand trust, and generated authentic product education through social-first storytelling.

I developed a streamlined outreach and gifting program, sourcing and vetting creators aligned with EDJY’s clean, minimalist aesthetic and commitment to elevated everyday essentials. I managed all communications, gifting logistics, and content coordination, ensuring creators had the assets, messaging, and support needed to produce strong UGC and reviews.

I also created EDJY’s affiliate and community framework, helping the brand identify high-performing creators, establish long-term partnerships, and build a pipeline of content for social, email, and paid amplification.

Through consistent creator partnerships and curated UGC, I helped EDJY increase visibility, improve product credibility, and grow engagement across key platforms, positioning the brand as a standout in modern men’s grooming.