Ether is an educational startup that collaborates with global and local brands to create content for the creative industries.

As a part of our design process, we extensively delved into the concept of audience interaction with the platform and social media content. Our primary focus was on directing attention and ensuring clear readability for a diverse audience.

The outcome is a modern design system for the project, which effectively conveys the innovative technologies employed by the platform for its educational programs. It also offers flexibility for integrating partner materials and handling special projects.