UU is a unique self-portrait photo studio, dedicated to the journey of self-discovery. Guests are granted a moment of solitude with themselves, a mirror, and a remote control. They won't even see the camera, yet the final photos are an exact replica of their reflection in the mirror.

Brand identity is carefully designed to echo the core attributes of the photo studio. It incorporates mirrored materials, twin "U" letters in the logo, and various eye-catching shapes. These elements symbolize the individuality of each person's body, celebrating the distinctive beauty within us all.