I have a history of entirely avoiding logo design projects & excluding myself from the process of crafting marks and symbols within visual identities, since illustration isn't really my area of strength. Even though that's true in most scenarios, occasionally, I come across a project that draws me in to push my boundaries, face the slight discomfort and see where that takes me. For Altrus Family Fund, I came up with an origami butterfly symbol that stands for bravery, rebirth, transformation and faith. It serves to visually represent the core postulates of the charity fund and integrates well under the existing visual identity of Altrus Capital, the parent and founding entity.

Since Altrus Family Fund is just starting out as a smaller organisation under Altrus Capital, there was no need to have a separate website for the new sub-entity. Instead, we decided on building a dedicated web page on their existing website, relying on what's been good and introducing some new identity elements related to the charity.

Lastly, I contributed to the creation of a pitch deck. Totalling around 10 slides, it's designed to guide interested individuals and organisations through the Altrus Family Fund. The presentation begins with publicly available information and proceeds to outline the fund’s structure, management, objectives, and operational approach. Although the initial approach was digital-first, the layout adapts very easily to print materials such as leaflets.