After two successful conferences in 2018 and 2019, the third time wasn’t a charm ‒ because 2020 happened. The pandemic hit the events industry hard, delaying future plans. After my team and I met the organisers, who reunited in 2024, and heard their story, we agreed to pursue a post-apocalyptic style for reviving this project. We took what's been good from their past branding, fixed all inconsistencies, and introduced refreshing elements.