Aphri is a modern fitness and wellness brand focused on high-performance living. The goal of this branding project was to create a bold, energetic, and contemporary identity that reflects strength, movement, and confidence.

The logo was designed with clean geometric curves and a balanced typographic structure, giving it a strong yet approachable feel. The color palette blends fresh greens with warm accents, symbolizing energy, renewal, and balance.

Multiple visual variations were developed to ensure seamless use across dark, light, and lifestyle imagery maintaining brand consistency in every environment.

The result is a flexible, modern identity system that feels athletic, premium, and instantly recognizable.