Full Website Design & Development – Full Frame Insurance
My role: Website Designer and Developer
Project description:
As a creative website designer and results-driven website developer, I built Full Frame Insurance’s site from scratch, Figma to custom WordPress. Key features include Buy Now integration, live Google reviews, user login, and AI chatbot. The responsive, SEO-optimized design boosted engagement and conversions. A sleek, functional site tailored for real business impact.
Skills and deliverables
Web Design
Custom Web Design
Web Development
WordPress
Figma
Full Website Design & Development – Full Frame Insurance
(Custom WordPress Build)
As a Full-Stack Developer and WordPress Website Designer, I led the complete redesign and development of the Full Frame Insurance website a digital insurance provider focused on photographers and creatives.
🛠️ Project Scope:
From UI/UX wireframes in Figma to full deployment, I delivered an end-to-end solution as a Website Developer and WordPress Specialist. The project goal was to increase policy signups, build user trust, and automate support.
🔑 Key Features Implemented:
Buy Now Functionality: Seamless integration with the client’s mobile insurance app to boost policy purchases.
Secure User Login Portal: Customers can log in, manage policies, download documents, and renew coverage.
Live Google Reviews Integration: Added trust and credibility through real-time social proof.
AI Chatbot: Real-time, 24/7 automated support to reduce support load and improve user experience.
Fully Responsive Design: Built with a mobile-first approach to ensure smooth performance across all devices.
SEO-Optimized WordPress Development: Clean code, fast load speed, and optimized meta structure to boost search visibility.
💡 Tools & Technologies Used:
WordPress (Custom Theme)
Figma (Wireframes & UI Design)
HTML5, CSS3, JavaScript
Google Reviews API
Tawk.to AI Chatbot
Responsive Web Design Principles
📈 Project Impact:
+38% increase in user engagement within the first 60 days
Higher policy conversion rates via Buy Now integration
Reduced support tickets due to AI chatbot
Improved trust and user retention with live review feed
Boosted search ranking due to clean, SEO-ready structure
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Posted Dec 8, 2025
Designed and developed a custom WordPress site for Full Frame Insurance, enhancing user engagement and conversions.