PROJECT OVERVIEW.

When I started working with the Australian shapewear business, my primary goal was to create a comprehensive social media strategy that aligned with their brand messaging and values. To achieve this, I began by conducting market research and analyzing their target audience to understand their needs and preferences. Based on these insights, I crafted a content strategy that would resonate with their audience, including the types of content to create, the frequency of posting, and the platforms to focus on.

Next, I planned and created a variety of content formats to showcase the brand's products and values. This included product photography, lifestyle imagery, educational posts, and customer testimonials, all designed to engage with the target audience and build a strong brand identity. To ensure consistency and alignment with the brand, I created a content calendar that mapped out the content for each platform and ensured a consistent flow of content throughout the week.

As the social media presence of the shapewear business grew, I analyzed the engagement rates and metrics of the social media accounts to optimize the content strategy further. This included adjusting the posting times and frequency, tweaking the content formats, and testing new content types to find what resonated best with the target audience. Through this ongoing analysis, I was able to drive more engagement and reach for the brand, resulting in increased sales and revenue.

Overall, my comprehensive social media strategy and content creation efforts helped the Australian shapewear business build a strong brand identity, reach more potential customers, and increase their sales and revenue.