BoatsForSale.com

BoatsForSale.com is the 3rd largest online marketplace for new and used boats in the United States, connecting thousands of buyers and dealerships across the country. When I joined the project, the goal was to completely reimagine the user experience; from a dated, clunky browsing experience to a fast, modern, and conversion-optimized platform that would stand out from larger competitors.

I was responsible for the full product re-design and front-end development process, collaborating closely with the Revver Digital development team. My role included competitor analysis, developing a new UX strategy, redesigning the site design system and inventory search flow, and improving mobile usability

The new BoatsForSale.com launched with a dramatically improved user experience, which lead to a 70% increase in traffic within 2 months. Dealers reported higher engagement across their inventory pages, and the platform received praise from both internal stakeholders and customers for its modern design and ease of use.

BoatsForSale.com was acquired for $5m in Feb 2025 by TwinVee Boats, where they continue to add new capabilities & search features to the site.