PlazaVea E-commerce Redesign for Rural Areas

E-commerce platforms have been designed for large cities only, leaving behind the needs of the communities that live far away from them.

These people have to walk many kilometers daily to be able to access the products they need in their daily lives.

PlazaVea is the largest supermarket chain in the country, it has 110 stores in the national territory and holds the promise of providing Peruvians low prices every day.

But it still cannot fulfill this promise 100% because today there are thousands of Peruvians living far away from large cities who cannot have access to PlazaVea low prices.

That’s why the target was to take our brand promise further and bring our low prices closer to these Peruvians who live in the rural areas located the furthest from big cities.

After 18 months of testing, it was possible to redesign our e-commerce to reduce its size in 72%, so that it works perfectly regardless of the low-quality Internet signal that these rural communities have.

We identified the largest factors for the e-commerce functioning, such as back and front-end, and we restructured the programming to make it simpler. We turned the search engine into light shopping corridors, the images were transformed into polygonal designs with very reduced sizes, and the check-out gives the option to buy normally and leave the payment on hold until they recover good Internet signal, finally we designed an algorithm to take the user from our regular website to this lighter version, whenever it detected a low Internet signal.