Redesign of a B2B Enterprise SaaS Website + Sales Collateral
Varun V
Rewrite the entire website copy to target enterprise decision makers, specifically data scientists, ML Engineers etc
A/B test to figure out winning headlines, reduce bounce rates and track time on screen.
Detailed interviews with Head of Customer success, CTO and Head of Product to understand customer pain points and position accordingly.
Re-wrote a case study to reflect new positioning and evolving market demands
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Posted Feb 12, 2025
A complete overhaul of the positioning and copy, appealing to two targeted ICPs. The copy also reflects a change in the value propositioning.
