Brand Identity for Euphoria Cookies by Vaibhav YadavBrand Identity for Euphoria Cookies by Vaibhav Yadav

Brand Identity for Euphoria Cookies

Vaibhav Yadav

Vaibhav Yadav

Euphoria Cookies
The Indian D2C dessert market didn’t necessarily need another cookie. Established players were already doing a decent job.
But Euphoria’s 24-year-old founder, inspired by the rich cafe culture of the UK, wanted to build something fundamentally different.
The goal wasn’t to launch another mass-produced D2C product. It was to capture the raw, sensory experience.
The Goal: Euphoria needed an identity that felt handmade, conscious, and unapologetically real.
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Posted Mar 25, 2026

Developed a unique brand identity for a cookie company in the Indian D2C market.