Content Strategy | Lead DevRel
Beatriz Paz
Goal + Overview
Implement and manage content strategy across X, Substack, Spotify, and YouTube focused on developer community growth. Content managed through Typefully for consistency and quality control.
Work Scope
Content Management
Content calendar setup in Typefully
Cross-platform distribution system
Quality control implementation
Weekly Content Structure
Technical threads and case studies
Community engagement posts
Video content
Event communications
Process
Content Guidelines
Content distributed on a weekly schedule:
2-4 technical memes
Engagement questions
Community polls
Case study threads
Growth tips (threads and long-form)
1-3 video shorts
Posting Rules
Announcements: Monday-Thursday (ET)
Max 2 major announcements weekly
48h spacing between engagement posts
Case studies distributed across X, LinkedIn, Instagram
Implementation Notes
Each piece of content undergoes review for:
Technical accuracy
Platform optimization
Community value
Engagement timing
Results
Strategy implementation led to:
Built X following from 0 to 1200+ in 3 months through weekly tech-focused content, X Spaces, and influencer collaborations; launched a weekly Spotify podcast
Consistent posting schedule with monthly average of 5% engagement rate
Scaled a Discord community to 950 members in 4 weeks; managed DevRel Leaders influencers to B2B partners, planned events, and nurtured connections among developers
Scaled Lead DevRel to $250,000 in ARR in 3 months in Q1 2024 from B2B strategic partnerships
Work samples
Podcast with Zeno, founder of Resend.
Case study on Supabase with the co-founder Ant Wilson.
Case study on Clerk, with the Director of Marketing Nick Parsons.
Like this project
Posted Oct 31, 2024
Developed content guidelines for Lead DevRel across social platforms. Brand strategy, developer communications and content creation.
