Goal + Overview

Implement and manage content strategy across X, Substack, Spotify, and YouTube focused on developer community growth. Content managed through Typefully for consistency and quality control.

Work Scope

Content Management

Content calendar setup in Typefully

Cross-platform distribution system

Quality control implementation

Weekly Content Structure

Technical threads and case studies

Community engagement posts

Video content

Event communications

Process

Content Guidelines

Content distributed on a weekly schedule:

2-4 technical memes

Engagement questions

Community polls

Case study threads

Growth tips (threads and long-form)

1-3 video shorts

Posting Rules

Announcements: Monday-Thursday (ET)

Max 2 major announcements weekly

48h spacing between engagement posts

Case studies distributed across X, LinkedIn, Instagram

Implementation Notes

Each piece of content undergoes review for:

Technical accuracy

Platform optimization

Community value

Engagement timing

Results

Strategy implementation led to:

Built X following from 0 to 1200+ in 3 months through weekly tech-focused content, X Spaces, and influencer collaborations; launched a weekly Spotify podcast

Scaled a Discord community to 950 members in 4 weeks; managed DevRel Leaders influencers to B2B partners, planned events, and nurtured connections among developers

Scaled Lead DevRel to $250,000 in ARR in 3 months in Q1 2024 from B2B strategic partnerships

Work samples

Podcast with Zeno, founder of Resend.

Case study on Supabase with the co-founder Ant Wilson.

Case study on Clerk, with the Director of Marketing Nick Parsons.