Designing a Comprehensive Web Experience for Steerco AI (16+ Pages)

Steerco AI is an innovative platform that helps revenue leaders and consulting teams automate their presentation and reporting workflows. They needed a robust, high-converting website to effectively communicate their value proposition, showcase their platform features, and drive product demos. I was brought on to design a scalable, intuitive web experience that clearly positioned them against competitors and highlighted their core solutions.

Role: Lead Web Designer / UI/UX Designer using Framer

Tools Used: Figma, Framer

Timeline: 10 Days

As an emerging AI SaaS tool, Steerco needed to establish trust and clearly articulate complex features to diverse audiences (from revenue leaders to management consultants). Midway through the project, the strategic direction shifted, requiring a flexible approach to redesigning the user journey and site architecture without derailing the timeline. The site needed a deep architecture to cover platform features, integrations, landing pages, and direct competitor comparisons.

I designed 16+ unique conversion-focused pages.

Key deliverables included:

Platform & Integration Pages: Detailed pages outlining how Steerco works with tools like Salesforce and HubSpot.

Targeted Landing Pages (LPs): High-converting pages tailored to specific use cases like "Generate More Revenue," "Client Retention," and "Management Consulting."

Comparison Pages: Strategic layouts positioning Steerco against competitors like Matik and generic LLMs to help sales teams win more deals.

Role & Solution Architectures: Dedicated hubs for specific user personas, ensuring visitors could easily find the benefits most relevant to them.

Sitemap & Architecture: We started by organizing the extensive 16+ page sitemap to ensure intuitive navigation across platform features, landing pages, and comparison content.

Iterative Design & Communication: I maintained a tight feedback loop with the Steerco team. Continuous communication was key to ensuring the design aligned with their vision.

Adapting to the Pivot: Midway through the project, the team updated their strategic direction. Because of our transparent communication, I was able to quickly pivot the design direction to match their new goals without causing major delays.

SaaS buyers make decisions based on data. I designed detailed, responsive comparison tables (Steerco vs. Matik, Steerco vs. Generic LLMs) optimized for scanability. By strategically grouping features, removing visual clutter, and emphasizing Steerco's unique value, these pages serve as powerful enablement tools for their sales team.

To ensure Steerco stood out from generic SaaS templates, I designed custom graphics and UI visuals that clearly explained their AI-driven workflows and integrations.

❖ Available for work ❖