Built with Framer
Immutable - Ongoing Framer Development
Agustin Dell Aquila
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Posted Jan 27, 2026
Supercharged Immutable’s growth with high-converting Framer pages, optimized to maximize lead capture and demo requests.
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Timeline
Dec 11, 2025 - Ongoing
Clients
Immutable
Immutable
Immutable is a leading gaming infrastructure platform helping game developers maximize player growth, engagement, and revenue. As a Framer developer, I contributed to building pages for a platform that has facilitated over $2B in funding for games and serves 700+ game studios worldwide.
My Role & Scope
(*as of now, as I'm doing ongoing dev with them)
Framer Developer — Built two high-stakes conversion pages:
/free-demo — Primary product demo landing page
/blueprint — Webinar gift/lead capture page for "How to Dominate Your Steam Launch"
BLUEPRINT Page
/blueprint - Webinar Lead Capture
The Challenge Post-webinar pages have unique requirements. Attendees are warm leads but have limited patience. The page needed to:
Capitalize on post-event momentum
Deliver promised value immediately
Capture contact info with minimal friction
Maintain professional presentation befitting the Immutable brand
What I Built A streamlined lead capture page optimized for webinar attendees:
Headline Strategy
Acknowledgment: "Thanks for attending our live webinar"
Value reinforcement: "Here's your free gift"
Resource title: "How to Dominate Your Steam Launch"
Form Design
Minimal fields: Name and Work Email only
Single CTA: "Get free gift"
Clean, distraction-free layout
Mobile-optimized form fields
Visual Hierarchy
Gradient background imagery suggesting gaming success
Blueprint/strategy-themed visuals
Trust indicators through clean, professional design
No competing navigation or distractions
Technical Considerations
Form integration with Immutable's CRM
Thank-you page/download flow setup
Fast load times for immediate access post-webinar
Email validation and error handling
DEMO Page
/free-demo - Demo Request Landing
The Challenge This page needed to serve as the primary conversion point for the entire Immutable website. Every CTA across the site funneled to this page, making it critical for revenue generation. The page had to:
Instantly communicate value to busy game developers
Highlight key platform benefits without overwhelming users
Build trust through social proof from recognizable studios
Maintain visual appeal while keeping forms accessible
Convert cold traffic into qualified demo requests
What I Built A focused, benefit-driven landing page structured for maximum conversion:
Hero Section
Bold headline: "See the fastest growing game platform in action"
Clear value prop: "Transform anonymous users into high value players with Immutable Audience"
Trust badge: "Trusted by Ubisoft, MARBLEX & 700+ Studios"
Embedded demo request form (likely HubSpot/Typeform integration)
Four-Pillar Benefits Section Created clean, scannable benefit cards:
Unified Audience Profiles — De-anonymize players across platforms
Marketing Efficiency — Proven 1.4x wishlists per dollar improvement
Automated Engagement — Quest systems and retention loops
AI Growth Copilot — Automated growth recommendations
Social Proof Element
Testimonial from Roman Pinskyi (CMO at Chainers)
Direct quote highlighting conversion uplift
Positioned to validate claims immediately after benefit list
Design Approach
Minimal distractions — all focus on form submission
Dark gaming aesthetic consistent with brand
Clear visual hierarchy guiding eye to CTA
Responsive layout optimized for desktop and mobile game devs
❖ Available for work ❖