Zachry Insurance

Zachry Insurance — Website & Lead-Generation Platform

A custom life insurance website designed to build trust, educate prospective clients, and turn complicated coverage questions into clear next steps

Zachry Insurance needed a professional digital presence that could explain life insurance in approachable language while generating qualified leads. I designed and developed a custom website that combines educational content, interactive planning tools, lead-capture workflows, and search optimization in one cohesive platform.

Life insurance websites can easily feel confusing, impersonal, or overly sales-focused. The challenge was to establish credibility for a growing insurance brand while helping visitors understand their options without overwhelming them. The website also needed to support multiple audiences, including families seeking coverage, seniors planning for final expenses, and prospective insurance agents.

Website strategy and information architecture

Website strategy and information architecture

UX/UI design

Frontend development

Lead-form and database integration

Interactive planning tools

Analytics and conversion tracking

Technical SEO and accessibility

I created a responsive website with a calm, trustworthy visual identity and straightforward navigation. The experience guides visitors from general insurance education into tools and forms tailored to their specific needs. Each section was designed to make the subject easier to understand while providing a natural path toward contacting an advisor.rqt

Guided Parent Coverage Wizard

Interactive Final Expense Planner

Policy Decoder for understanding existing coverage

Personalized coverage interview

Secure lead-capture forms with consent tracking

Agent recruiting and application workflows

Lead-source and campaign attribution

Google Analytics and Search Console integration

Search-optimized content and structured data

Responsive, accessible design

HTML5, CSS3, and JavaScript

Supabase database and lead storage

Netlify deployment and serverless functionality

Google Analytics 4

Google Search Console

Structured data and technical SEO

The completed platform gives Zachry Insurance a professional foundation for attracting, educating, and converting prospective clients. Visitors can explore coverage options, use guided planning tools, and submit their information through a clear and consistent experience. The underlying analytics and lead-attribution system also gives the business a way to understand which pages, tools, and traffic sources generate meaningful inquiries.

View the live project at zachryinsurance.com.