The SpaceNFT marketplace is a modern platform designed to simplify the buying, selling, and creation of non-fungible tokens (NFTs).

The goal was to provide an intuitive interface that caters to both beginners and experienced NFT collectors. The focus was on creating a minimal but visually appealing user journey that makes browsing, buying, and selling NFTs an easy and enjoyable experience.

Prototyping

User Research

UI/UX Design

Branding

I interviewed 5 NFT users to determine what are their interests and needs and if there are problems that they face when using NFT Marketplaces. All research participants had an interest in NFTs and experience interacting with NFT Marketplaces.

High Fees: Transaction fees, or “gas fees,” make small transactions unreasonably expensive.

Confusing Interface: Unclear language, limited filtering, and complicated UI create a barrier for new users.

Complicated Minting Process: Lack of guidance on copyright, royalties, and blockchain selection confuses new creators.

Difficult NFT exploration: Too many NFTs available with no clear organization makes it overwhelming for users to explore and find NFTs they are interested in.

Fee Transparency & Minimization:

User-Friendly Interface & Filters:

Guidance for Creators:

Some of the top competitors were studied and analyzed to point out their strengths and weaknesses and identify areas of opportunity.

After multiple wireframes were created and all stakeholders agreed on the best concept, I then created the foundation of the design system for the prototypes with a minimal color palette, clear typography, and simple design elements that have been thoughtfully selected to ensure a clean, functional, and uncluttered interface.

When designing the prototype for the dashboard, the core focus was personalization and clarity. Different prototypes were tested out by potential users to gather feedback early on the two best concepts to learn which one worked best.

Based on the testing results, I went for compact, visual cards that highlighted crucial information while allowing for more details to be expanded as needed to avoid overwhelming users.

For effortless NFT exploration, the discovery market page was designed to be clean by organizing assets into categories and only showing necessary information.

Trending NFTs and notable collections were highlighted to encourage frequent engagement, while hover states were used to provide extra details without cluttering the interface.

The goal was to make creating NFTs quick and easy for users of varying experience levels. This was achieved by designing clear, intuitive navigation and action paths to simplify the complex processes of creating NFts. The result was a two-step process that allowed anyone to easily create new NFTs and collections in seconds.

A large search bar at the top center of the screen was added to make it effortless to search for items, collections, and users with a dropdown for filtering and a backslash icon letting users know they can quickly access the search bar with the backslash keyboard key.

The “My Balance” section is clearly visible on the sidebar with the option to “Top up balance,” making it easy for users to see and manage their funds while participating in transactions.

The design includes both dark and light themes, enhancing user comfort and offering a choice depending on user preference and visual needs.

Interactive elements such as dropdown menus for filtering, were added to allow for a customizable experience and quick access to information while maintaining a clean overall design.

Designers can play a role that extends beyond traditional design tasks. Bringing a product from concept to market involves contributions to naming, branding, marketing, investor relations, hiring, business strategy, and more.

​​Increased user engagement thanks to the user-friendly interface and easy NFT creation process.

Reached business goals with total NFT sales and transactions on the platform.

Positive feedback from users shows a high satisfaction rate regarding ease of use.