AdCentral — Scalable Signage & Content Systems
Nychta Studio
Project overview
AdCentral — Scalable Signage & Content Systems
Approach
Project overview
A content workflow that lets retail teams keep signage current without designer bottlenecks.
Outcome
The challenge
Static signage forced teams to return to a designer for routine price, copy and promotion changes.
AdCentral editable signage system and workflow direction.
Role & tools
The approach
We created editable HTML/CSS templates, Figma plugins for design-to-code and quality checks, and a Sheets-based content workflow.
AdCentral multi-format content system and reusable signage workflow.
Marketing Campaign Leadership & Brand Governance — reusable campaign systems, visible ownership, and brand-safe production at scale.
The result
Key documented outcomes:
• 50%+ faster — Documented reduction in signage production time.
• Team-editable — Approved pricing and promotion content can change without a designer rebuilding artwork.
Social Media Content Planning — four seasonal campaigns carried across Facebook and Instagram as one planned content system.
Reviews AI Presentation — a 10-slide command-centre narrative translating the product workflow for executive audiences.
Storyboard Campaign Sites — campaign storyboards that turn a brief into consistent retail, social, and content directions.
Check-ins & Updates Campaign — operational campaign communication shaped into clear, reusable update content.
New Release Campaign — launch communication organized into a repeatable content system for rollout.
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Posted Aug 19, 2026
Built AdCentral’s editable signage and content system, cutting production time by 50%+ across 21 templates and two screen orientations.
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